We forged Tesoro’s menu as a reflection of its soul — bold, rooted, and radiant. Drawing from the warmth of Mexican landscapes and the richness of culinary tradition, each visual element was crafted with meaning. The rising sun symbolizes heritage and renewal, while the flowing hills nod to the layered depth of flavor found in every dish. Custom iconography, inspired by native ingredients and cultural motifs, brings personality and rhythm to the layout without overwhelming it.
At the heart of our approach is the art of the menu — treating design not as decoration, but as a bridge between food, atmosphere, and story. We began by immersing ourselves in Tesoro’s culinary identity: its flavors, textures, and tone of voice. From the color palette to the type choices, every element was informed by the restaurant’s spirit — warm, refined, and deeply intentional.
Typography was chosen to balance elegance with approachability, ensuring clarity while maintaining a distinctive presence. From cover to detail, this menu was designed not just to inform — but to invite, to guide, and to elevate. It’s more than a printed piece — it’s a vital part of the dining experience, forged with the same care and craft as the cuisine it represents.
We’re proud to have partnered with Tesoro Fine Mexican Food — and grateful to have played a part in bringing their vision to life.